Understanding your needs
We clarify the goal, audience, current way of working and desired outcome—even when all you have at first is a loose concept.
About us — or rather, about me
I am 32 and have been designing websites and applications for several years now.
Over time, I also developed a knack for graphic design and putting ideas into words.
As a child, I was told that I had a vivid imagination.
I hope that, after seeing the content on this website, you will agree ;-)
FAK.expert is a design-and-technology brand that I am building.
It was not created to impersonate another large agency, but to deliver practical solutions and build genuine partnerships with people who want to grow their businesses.
From other people's projects — to building my own ladder
I gained most of my experience by building other people's projects and futures. It was a valuable lesson in craft, responsibility and working under pressure. Over time, however, a question emerged: if I can help other people develop their ideas, why should I not build something of my own?
The turning point was an idea I remembered from reading Robert Kiyosaki: why keep climbing someone else's ladder when you can have one of your own?
Everything has its price, and every cause produces an effect. Freedom means responsibility.
Why do I sometimes say “we”? — and no, it is not caused by a shortage of medication
When I tell my own story, I use the singular.
When I talk about the business as a whole and the projects we deliver,
“we” appears.
This is neither narrative split personality nor an attempt to populate the company with an imaginary team of specialists.
The reason is much more down-to-earth:
no mortal is the Alpha and Omega. Depending on the project, I work with freelancers and specialists in fields that I do not claim to master. Conversely, when the workload is high, it can be more sensible to delegate simpler tasks to subcontractors.
Responsibility for the concept, communication and consistency of the delivery does not disappear into a chain of intermediaries. You still know who you are speaking to and who makes sure that every element forms one coherent whole.
Not a corporation — and that is a good thing
FAK.expert is not a corporation full of multi-level procedures, departments and meetings arranged merely to schedule the next meeting.
When a quick response is needed, you will not hear „the number you are trying to reach...” just because the clock has struck 3:01 p.m.
Of all the corporate jargon, there is really only one mode we accept:
MADAFAKA MODE
MMaximum
AAbstract
DDeadline
AAnnuls
FFactual
AAgency
KKey
AAnalysis
FAK.expert is a small, ambitious and growing brand built by real people for real people. We want to understand the goal, speak openly about possibilities and limitations, and create solutions that work towards your success.
WORKING PRINCIPLES
Need and concept first — technology second
I do not start by choosing a fashionable tool. First, we establish what you want to achieve, who the solution is meant to serve and how it should support day-to-day work.
Scope of work
Before full implementation begins, you will see the structure, screens or a demo, so you know exactly what is being built.
Costs — in black and white
We set out the scope, third-party fees and possible development stages before work starts—not in the fine print afterwards.
No needless complexity
A simple solution is not inferior when it meets the need well. Technology should help, not impress with the number of modules.
Designed to grow
The architecture should allow new features to be added when there is a genuine business case for them.
Business partnership
A client is not merely another job number. It is closer to a sharikah—a partnership: you have direct contact with the person responsible for the project and can count on support after launch as well.
What I take care of — and when I call for backup
My most important skill is not mastering one program, but combining many elements into a solution that is clear, coherent and useful.
- needs analysis and concept refinement;
- information architecture and user journeys;
- UX/UI, prototypes and demos;
- websites and the frontend layer of applications;
- visual identity, graphics and brand consistency;
- copywriting, narrative and presentation of the offer;
- content structure for SEO and AI Search;
- campaign, automation and integration concepts;
- delivery coordination and client communication.
- Advanced backend — a custom platform built from scratch, with advanced logic, a database and infrastructure.
- International campaigns — particularly promotion in non-English-speaking markets, which requires local language and cultural context.
- Legal and tax matters — terms and conditions, data protection, settlements and interpretation of industry requirements.
- Advanced 2FA and security — for example one-time, signed or encrypted tokens, including PGP where it is technically justified.
- Specialist industry knowledge — from the psychology of game mechanics to sensory marketing and selecting music or scent for a service environment. Example.
FULL TRANSPARENCY
What I do not do — even when it sounds fashionable
I do not sell unnecessary features
If a simpler option achieves the goal, I do not add modules merely to increase the price.
I do not promise first place
SEO builds visibility, but no honest provider can guarantee a specific search ranking.
I do not call everything AI
Sometimes a rule, a form or well-designed automation is enough. Artificial intelligence is not a mandatory topping.
I do not hide subscription costs
Hosting, licences, messaging providers and external systems have their own costs—I show them separately.
I do not pretend to know everything
When the scope requires a specialist, I say so openly and bring in the right person for the task.
I do not force people out through automation
Mr John and Ms Hanna do not need to disappear from their roles simply because a new tool exists. First, we check whether the change will genuinely improve the work.
Going live is not the end of contact — it is the beginning of a new partnership
Once the solution goes live, we do not delete the client's number or block them on social media. The end of one journey is the start of another—a shared one. Throughout that journey, we remain available, support you after implementation and respond promptly when real-world use reveals something that can be improved.
When you later need another feature, an integration, marketing materials or the next stage of development, you do not have to seek help in five different places and explain everything from the beginning each time. You already have a trusted partner who knows the project inside out, making further delivery smoother and its development more stable.
Business is built on relationships and trust, not half-dead contact lists.
If you are not looking for empty slogans and prices pulled out of thin air… You have come to the right place.
Tell us about your concept, your need or something that is not working as it should.
The first conversation is a diagnosis of the situation—not open-heart surgery.